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Incentive Campaign: "High Five for Recognition"

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Mélanie Beaudry Desjardins
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Goal
Incentivize employees to actively engage with the Kudos platform by sending 5 recognition messages within a month, completing their Goal Tracker, and building lasting appreciation habits across the organization.
 
Why This Works:
  • Based on Kudos’ best practices, encouraging 3–5 recognition messages per user per month builds a strong culture of appreciation. 
  • Easy-to-earn incentives keep motivation high without overshadowing intrinsic recognition value. 
  • Every incentive comes with a badge that employees can show off on their profiles, gamifying recognition while building great appreciation habits. 
If you're not familiar with creating a new incentive, you may want to start here: How to create and manage Incentives. 
 
Once ready, simply follow the setup steps below, making the necessary adjustments along the way to suit your program and your organization. You can also find other incentive ideas here: Sample Incentives.
Campaign Details

Title: High Five for Recognition!

Description: 

Let’s celebrate the power of appreciation! Throughout the month of [insert month], send 5 recognition messages to complete your Goal Tracker and strengthen our culture of gratitude. Once you’ve hit your five stars, claim this incentive to unlock your exclusive High Five badge!

Badge: You can choose one of the 2 badges below, upload your own custom badge image, or select a different image from our collection of Sample Banners and Badges.

2025-Badges-High-Five-600x600-A.png     2025-Badges-High-Five-600x600-B.png

Eligibility

Who can participate? Entire Organization

Points for completing (optional): 0* (suggested)

Claim limit per user (optional): 1 per month

*Participants who successfully claim the incentive will earn a badge that will display on their Kudos profile. You can up the ante by also giving away points with each claim or entering participants in a lucky draw for a bigger prize.

Timing

Incentive duration: 1 month (suggested)

Notify users of incentive start: Yes

Pin incentive post on start date for: 1 week

Claims

Require approval: Yes (suggested)

Who can approve? To decentralize admin work and reduce administrative burden, empower your people-leaders, social committee members, and culture champions with claim approval.

Require proof of completion: No* (suggested)

*You can use Admin reports to accurately validate claims. If you prefer to require proof of completion, be sure to tell users what proof to submit with their claim in your incentive description.

Communication Plan

Using Kudos Announcements helps streamline your campaign messaging. Each announcement creates a post on the Home page under Upcoming & Important, sends an in-app notification, gives you the option to add an email notification for extra reach, and can be scheduled ahead of time.

Pre-Launch announcement

Goal: Create awareness with managers of campaign objectives, the importance of recognition, and how they can motivate their teams.

Timing: 1 week before campaign start

Start/end date: 1 week

Audience: People leaders and managers*

Email announcement: Yes (suggested)

*Use automated teams to group your people leaders and managers for sending targeted communications such as this one. Then, select the appropriate team under "Individuals in selected team(s)".

Title: Get Ready to High Five for Recognition!
Announcement:

We’re excited to launch a new Kudos incentive campaign called High Five for Recognition starting [insert start date]. This initiative encourages all team members to send 5 recognition messages this month to help build a culture of appreciation across [insert Company Name]!

Here’s how you can support this campaign:

  • Lead by example: Share meaningful recognition early and often
  • Encourage participation: Remind your team to complete their Recognition Tracker
  • Celebrate success: Recognize those who go above and beyond

Thank you for inspiring a culture of gratitude!

 

Reminder announcement 1

Goal: Boost participation by reminding employees to complete their 5 recognition messages.

Timing: Mid-month

Start/end date: 1 week

Audience: Entire organization

Email announcement: Yes (suggested)

Title: Have you sent your 5 Kudos yet?
Announcement:

We’re halfway through the month—have you sent your 5 recognition messages yet? Sending recognition only takes a few minutes, but it makes a big impact on morale and connection. Complete your Goal Tracker and claim your High Five badge!

Log in to Kudos today and celebrate someone who made a difference for you this week.

 

Reminder announcement 2

Goal: Boost participation by reminding employees to complete their 5 recognition messages.

Timing: 1 week before month-end

Start/end date: 1 week

Audience: Entire organization

Email announcement: Yes (suggested)

Title: Last Chance to Claim Your High Five badge!
Announcement:

It’s the final week to complete your High Five for Recognition challenge! Send 5 recognition messages before [insert Month End Date] to claim your High Five badge.

Take a moment today to share gratitude with your colleagues and celebrate the great work happening across [insert Company Name].

 

Results announcement

Goal: Celebrate participation, share success stories, and bring awareness to the success/impact of the campaign.

Timing: Post-campaign, once all claims have been approved

Start/end date: 1 week

Audience: Entire organization

Email announcement: Yes (suggested)

Title:  A Big High Five to Everyone Who Participated!
Announcement:

Thank you to everyone who took part in our High Five for Recognition incentive! Over the past month, you came together to celebrate great work, strengthen connections, and build a culture rooted in appreciation.

Here are the highlights:

  • [X]% of employees participated by sending at least 5 recognition messages
  • [X] total messages of appreciation were shared across the organization
  • [X] employees earned the High Five badge, showcasing their commitment to recognition
  • Optional: Share standout stories, quotes, or other stats from the campaign

Your commitment to recognizing one another helps build a workplace where people feel valued, supported, and inspired. Let’s keep the appreciation momentum going all year long!
Reporting

 

To measure the success of your High Five for Recognition campaign, admins can take advantage of three key reports in Kudos: 

  • Engagement Activity Report 
    If your incentive campaign requires claim approval, use this report to validate claims by confirming which employees sent at least 5 recognition messages within the campaign timeframe. This ensures accurate approval and helps you track overall participation progress.
  • Incentive Activity Report 
    This report provides a high-level view of campaign performance, including participation, claim approvals, costs and other key KPIs. It’s the best way to understand how widely the incentive was adopted and identify trends in engagement.
  • Recognition Activity Report 
    For a deeper look at the impact of the campaign, the Recognition Activity report displays every recognition message sent. Admins can review message quality, highlight standout moments, or pull examples to showcase in post-campaign communications.
  • Incentive Claims Report (CSV download)
    From within the incentive campaign itself, admins can download a CSV file containing all submitted claims. This export provides a quick, consolidated way to view participant details, claim timestamps, proof details and approval statuses.

Need help setting things up? Reach out to Support or your Customer Success Manager.

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