How to use the Engagement summary report

The Engagement summary report helps you understand how employees are participating in recognition and engagement activities across your organization. It brings together key adoption, participation, recognition, and cultural alignment metrics in a single view, making it easy to identify trends, measure program effectiveness, and uncover opportunities to strengthen engagement.

Use this report to monitor recognition activity over time, understand which teams are driving participation, evaluate how company values are being lived, and compare engagement patterns across different groups. 

Participation, Reach, and Activation metrics are calculated daily. All other report data is available in real time.
Prior to June 29, 2026, Participation, Reach, and Activation metrics were calculated weekly on Mondays, so historical results for these metrics may reflect weekly reporting intervals.

• Monitoring engagement trends after launching or expanding your recognition program
• Measuring the impact of campaigns, initiatives, or culture-building activities
• Recognizing employees who consistently reinforce company culture through recognition
• Reviewing how company values and qualities are being demonstrated across the organization

Accessing the Report

The Engagement summary report is available to:

• Global Admins
• Users who have been granted permission to view the report
• Managers, who can view data for their direct reports using the mandatory My team filter

Understanding the Report

Participation

Participation measures the percentage of activated users who have actively engaged with the platform during the selected reporting period.

Participation rate = participating users / activated users × 100

A participating user is a user who has completed at least one of the following actions:

• Sent a recognition message
• Sent an award
• Created or signed a card
• Added a comment
• Added a reaction
• Submitted an endorsement
• Claimed an incentive
• Submitted a nomination
• Created or contributed to a space

The Participation tab includes:

• Participation rate for the selected period
• Comparison to the previous matching period
• Participation trend throughout the selected period
• Activity-level breakdowns for supported engagement actions

You can use the legend below the chart to show or hide specific engagement activities. The Overall trend line always remains visible.

Reach

Reach measures the percentage of users who have received recognition-related activity during the selected reporting period.

Reach rate = reached users / total users × 100

A reached user is a user who has received at least one of the following:

• A recognition message
• An award
• A manual card

The Reach tab includes:

• Reach rate for the selected period
• Comparison to the previous matching period
• Reach trend throughout the selected period
• Activity-level breakdowns for supported engagement actions

Use Reach to understand how broadly recognition is being distributed across your organization.

Activation

Activation measures the percentage of users who have logged into Kudos at least once.

Activation rate = activated users / total users × 100

An activated user is any user who has logged in at least once.

The Activation tab includes:

• Activation rate for the selected period
• Comparison to the previous matching period
• Activation trend throughout the selected period

Activation helps you understand platform adoption and identify whether users are accessing the platform, even if they are not actively participating.

Understanding Engagement Trends

Track activation, participation, and reach over time to spot changes in engagement habits, platform adoption, and recognition distribution::

• High reach with lower participation may indicate activity is driven by a smaller group of active users.
• Spikes in engagement activity can reflect the impact of campaigns, events, or program launches.
• Hover over any data point to view percentage and user count details
• Recognition patterns over time can reveal whether engagement habits are consistent or sporadic.

Top-metric trend indicators offer a direct comparison with the previous matching reporting period.

Interpreting Recognition Activity

Total recognition sent displays the total number of recognitions sent during the selected reporting period, along with a comparison to the previous matching period.

Total recognition received displays the total number of recognitions received during the selected reporting period, along with a comparison to the previous matching period.

Average recognition sent displays the average number of recognitions sent per user, along with a comparison to the previous matching period.

Average recognition sent = total recognitions sent / total activated users in the report audience

Average recognition received displays the average number of recognitions received per user, along with a comparison to the previous matching period.

Average recognition received = total recognitions received / total activated users in the report audience

Recognition insights can help surface how engagement behaviors differ across your organization:

• Recognition driven by a small group of users may indicate adoption gaps across the organization.
• Frequently recognized values and qualities can reveal which behaviors are most reinforced within your culture.
• Comparing recognition sent versus received can help identify whether recognition is distributed evenly across teams and employees.

Top Recognition Senders

The Top recognition senders leaderboard highlights the top 10 users who have sent the most recognition during the selected reporting period.

Use this leaderboard to:

• Identify employees who consistently reinforce company culture
• Recognize recognition champions
• Understand recognition participation patterns

When team or manager filters are applied, only users within the selected audience are included.

Top Recognition Receivers

The Top recognition receivers leaderboard highlights the top 10 users who have received the most recognition during the selected reporting period.

Use this leaderboard to:

• Understand recognition distribution
• Identify highly recognized employees
• Explore recognition trends across teams and groups

When team or manager filters are applied, only users within the selected audience are included.

Values and Qualities

The Values and qualities section helps you understand which behaviours are being reinforced through recognition and awards.

Values represent your organization’s cultural priorities, while qualities represent the behaviours that demonstrate those values in action.

This section includes:

• A visual breakdown of value usage
• A ranking of associated qualities
• Counts showing how frequently each value and quality has been recognized within the selected period

Data in this section reflects values and qualities associated with recognition and awards received by users included in the report audience.

Using Filters

Teams

Filter results by teams configured within your organization. Team filters may include multiple team types depending on your organization’s setup.

Manager

Filter results to employees who report to a specific manager.

User

Filter results to one or more individual users.

NOTE: Team and Manager filters reflect your organization’s current structure across all reporting periods.

Exporting Report Data

You can export report data for additional analysis or leadership reporting.

To export report data:

1. Apply any desired filters and date ranges.
2. Click Download.
3. Select Download as Excel (.xlsx) or Download as Image (.pdf).

Understanding engagement trends

Track activation, participation, and recognition reach over time to spot changes in engagement habits, platform adoption, and recognition distribution.

• High reach with lower participation may indicate activity is driven by a smaller group of active users.
• Spikes in engagement activity can reflect the impact of campaigns, events, or program launches.
• Recognition patterns over time can reveal whether engagement habits are consistent or sporadic.
• Trend indicators on top metrics offer a direct comparison with the previous matching period.

Using filters to uncover patterns

Use filters to focus on a specific group of employees and review engagement patterns within that population. This can help you:

• Monitor the impact of campaigns or initiatives
• Review engagement activity for a specific population
• Uncover patterns over time within the same group
• Identify opportunities for targeted engagement efforts

Interpreting recognition activity

Recognition insights can help surface how engagement behaviours differ across your organization.

• Recognition driven by a small group of users may indicate adoption gaps.
• Frequently recognized values and qualities can reveal which behaviours are most reinforced.
• Comparing recognition sent versus received can help identify whether recognition is distributed evenly across the organization.
• Review values and qualities regularly to ensure recognition aligns with your cultural priorities.

NOTE: Report data refreshes daily. Prior to June 29, 2026, Participation and Reach data was refreshed weekly on Mondays. As a result, historical results for these metrics may reflect weekly reporting intervals.

Q: How often is report data updated?
A: Report data is refreshed every 24 hours.

Q: Who can access the Engagement summary report?
A: The report is available to Global admins, users granted report access, and managers viewing data for their direct reports.

Q: What does Participation measure?
A: Participation measures the percentage of activated users who completed at least one supported engagement action during the selected reporting period.

Q: What does Reach measure?
A: Reach measures the percentage of users who received a recognition, an award, or a manual card during the selected reporting period.

Q: What does Activation measure?
A: Activation measures the percentage of users who have logged into Kudos at least once.

Q: Why does my trend chart show weekly data points?
A: Monthly and quarterly reporting periods use weekly aggregation to provide more detailed trend visibility.

Q: Can I export report data?
A: Yes. Reports can be downloaded as Excel (.xlsx) or Image (.pdf) files.

Q: What data is included in the Values and qualities section?
A: The report includes values and qualities associated with recognition and awards received during the selected reporting period.

Problem: No data appears in the report

• Verify the selected date range.
• Review any active filters.
• Confirm users exist within the selected audience.
• Allow up to 24 hours for newly generated activity to appear in reporting.

Problem: Numbers appear lower than expected

• Confirm the selected filters are correct.
• Check whether the selected audience includes all expected users.
• Compare the same reporting periods when reviewing trends.
• Remember that data is refreshed every 24 hours.

Problem: Expected users are missing from leaderboards

• Review Team, Manager, and User filters; they will reflect your organization’s current structure across all reporting periods.
• Confirm the users belong to the selected audience.
• Verify recognition activity occurred during the selected reporting period.

Problem: Exported data does not match what is displayed

• Confirm filters were applied before exporting.
• Verify the selected date range.
• Generate a new export after changing filters or reporting periods.